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Cherie Federico

Director of Aesthetica

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About Me

Cherie Federico is the Director of Aesthetica, the internationally acclaimed British art and culture brand that began with Aesthetica magazine in 2002 and is now multi-platform. 

A passionate champion of new talent, Cherie is Director of the BAFTA-Qualifying Aesthetica Short Film Festival that sits in the national portfolio of festivals from the BFI. It has showcased 9 Oscar and 11 BAFTA-nominated films, and includes an extensive masterclass programme with speakers from StudioCanal, the BBC, Aardman, Film 4, Channel 4 and British Vogue, among others.

She is also Director of the Aesthetica Art Prize, and Future Now, a symposium comprising panel talks and portfolio reviews, with sessions led by the Tate, V&A, and Getty. Winners and finalists have gone on to be included in exhibition at the Whitney Biennial, Barbican, Whitechapel and win various awards and bursaries.


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